Craig Madge, a project manager for BAM which is building a new headquarters building for housing association Home Group at One Strawberry Lane, has erected a giant image of his site team, complete with their roles, on the hoardings outside the multi-million pound scheme.
Some 50,000 people pass the hoardings under normal circumstances. BAM has left a space for passers-by to pose with the team and take photos. Craig hopes the innovative idea will both engage local people positively with the new building, and also provoke some of those it attracts to look into a possible future construction career.
Craig’s team includes gatemen, planners, site managers, engineers, building services managers and site managers – as well as apprentices.