BAM launches wildflower campaign with Eden Project to support biodiversity across the UK and Ireland

BAM has launched a new internal wildflower seed campaign in partnership with the Eden Project, encouraging colleagues across the UK and Ireland to take simple, practical action to support nature.
 

The initiative is the first internal campaign under BAM’s partnership with Eden Project, designed to bring the collaboration to life by actively involving our people.  It reflects our shared ambition to Educate, Act and Influence, starting with practical opportunities for colleagues  to connect with nature, build awareness, and take part in positive action.

Wildflower seed packs are being distributed to BAM offices and project sites across the UK and Ireland, with over 6,000 colleagues encouraged to plant them throughout May. Participants can plant seeds within their site compounds or take them home to share the experience with family and friends.

The campaign reflects BAM’s approach to sustainability, combining evidence-led ambition with collective, people-led action, and recognising that small, accessible steps can help build momentum for wider change.

Supporting biodiversity through simple action

Since the early 20th century, many species-rich wildflower meadows across the UK and Ireland have been lost. These habitats are essential for supporting pollinators, feeding birds and small animals, and creating more resilient ecosystems.

By planting native, locally appropriate wildflowers, including specially sourced native seed mixes for Ireland, BAM colleagues can help improve small pockets of habitat while building greater awareness of biodiversity loss and recovery.

While a single packet of seeds is a small step, we want to demonstrate how collective action across an organisation can have a meaningful impact.
 

A shared commitment with Eden Project

The partnership with the Eden Project brings expertise in biodiversity and conservation, supporting the sourcing of appropriate wildflower species and helping to shape purposeful engagement.

Juliet Rose from Eden Project added:
“Wildflowers need all the help they can get, so sowing these seeds is a great action for nature. By making more space for wildflowers, however big or small, we are helping to support other members of our community – like pollinators and birds.

Everyone taking part will also be rewarded with a riot of summer colour in their flowerbeds and containers. If we look after nature, nature will look after us.”

Learn more about our partnership with Eden Project here.